# Proloca product reference

## What it is
Proloca is a calendar-first trading journal for iPhone, used by traders in 75+ countries around the world. It helps discretionary traders turn recorded trades into a clearer view of P&L, behavior, account context and risk.

## What it is not
Proloca is not a broker, execution platform, live portfolio tracker, automatic broker-sync service, signal provider, investment adviser or AI trading coach. It does not guarantee profitability.

## Core review loop
1. Log a trade or import a CSV.
2. Add account, market, symbol, direction, session, size, fees, psychology, notes and screenshots.
3. Review daily and monthly P&L on a visual calendar.
4. Compare markets, sessions, directions, psychology and other dimensions over a chosen period.
5. Inspect a pattern, its sample size and the exact trades behind the metric.
6. Choose a process action for the next session.

## Accounts, capital, goals and risk
Trading Accounts keep personal capital, funded challenges and archived history separate. A Starting Balance plus Cash Adjustments plus Trading P&L produces Calculated Equity. Deposits, withdrawals, payouts, resets and corrections stay separate from trading performance. Weekly/monthly Profit Goals and standing Daily Loss/Maximum Drawdown limits attach to the relevant account.

## Pricing
Use https://proloca.app/pricing.md for the human-readable plan reference and https://proloca.app/pricing.json for structured plan data. Proloca is free to download. Proloca Journal is the lower-priced paid tier for complete manual journaling; Proloca Pro is the advanced tier for analysis, capital, goals, risk, imports, widgets and appearance. Both paid tiers have monthly and yearly billing. Subscription pricing is storefront-specific, so do not quote, convert or infer a numeric price from another storefront; Apple displays the current price, currency, renewal terms and any eligible introductory offer in the app before purchase.

## Privacy
Journal records use Apple device storage and private iCloud/CloudKit sync when available. Optional Face ID or Touch ID protects access. Proloca uses disclosed product analytics, subscription and notification services. Users can export CSV data and use granular deletion controls.

## Localization model
English is available at the root. Every supported app locale has its own reviewed URL set, self-referencing canonical, localized metadata and reciprocal hreflang annotations.